Alex Steinke

Graphic designer. Logos, mascots, book covers, signage and vehicle wraps, drawn by someone who has spent twenty years running the press they print on.

Alaska Run for Women

Client
Alaska Run for Women
Work
Official race logo, seven years straight

Alex’s artwork has been the race’s official logo design for seven years straight: on the shirts, the bibs and everything else for the year. The 2027 design marks its 35th run.

2027 design: a running woman holding a stalk of fireweed, ringed by the words Alaska Run for Women 2027
2027

After the fire, when the land still smells of ash, fireweed and yarrow are the first signs of healing. Reminders that destruction and unexpected environments can create the most fertile soil for beautiful things to grow.

Alex, on the 2027 design, after Audre Lorde
2020 design: a bear silhouette filled with mountains under hand-lettered Alaska Run for Women, with four color variants
2020

Videomancy

Client
Videomancy
Work
Mascot and logotype

A praying mantis with a lot of eye. The mascot was vectorized, then set against eight typefaces and four lockups before the final mark.

Videomancy mascot: a green praying mantis head with large orange eyes
Type exploration: Videomancy set in eight typefaces beside four mascot lockups
Final Videomancy logo

Casting Call Club

Client
Casting Call Club
Work
Gifts, achievement icons, logo

About three million voice actors, animators and musicians find work on Casting Call Club. Alex drew the gifts members send each other, the badges they earn and the club’s logo.

Gifts

When an audition stands out, members send it a gift, paid for in club coins. Alex drew the set and the coin.

Achievements

Fifty badges for the milestones of a voice acting career, from a first audition to a thousandth, plus a few for members who go looking for secrets.

Brand and social

Casting Call Club logo: CCC lettering over a vintage microphone and a sound wave
Set of sixteen line icons for project categories
Casting Call Club flyer: join, current, learn, free

Nouscraft

Client
Leonard Buford
Work
Cover art for a three-book series

Covers for a LitRPG trilogy that has sold more than 10,000 copies. Each world gets its own ink: fire orange for the zombie apocalypse, violet for the royale, acid green for the race.

Nouscraft World 1: The Zombie Apocalypse cover — a crowned woman leads a child through flames
Nouscraft World 2: Royale cover — three figures beneath a floating broken arena
Nouscraft World 3: First Past the Post cover — a rat rides a charging bull through green fire
  1. Cover layout template with the brief: flat vector, rip texture, three to four colors, negative space
    Layout and brief
  2. Flat vector rough for World 3 in teal, yellow and magenta
    Rough for World 3
  3. Full print wrap for World 1 with back cover copy and spine, open in Illustrator
    Print wrap for World 1

Clients

The biggest accounts from twenty years at the press, and what Alex made for each of them.

  1. Priority Automotive

    Vehicle wraps, dealership signage, event and charity branding. Now part of Lithia.

    Priority Chevrolet Newport News truck wrap Priority Honda Hampton courtesy shuttle wrap Priority Chevrolet wrap on a Silverado Priority Automotive reserved parking signs for active duty and retired veterans Priority Toyota “We want to buy your car” sign Priority Toyota Charity Bowl logo Priority Automotive Charities logo Priority Lexus Golf Tournament logo Priority Automotive summer party parking sign

  2. Live Nation / Ticketmaster

    Sponsor, general venue and concessions signage, and help at other venues when they need it.

    • Veterans United Home Loans Amphitheater, Virginia Beach
    • The Dome, Virginia Beach
    • Allianz Amphitheater at Riverfront, Richmond
    • Jiffy Lube Live, Bristow
    • Freedom Mortgage Pavilion, Camden, NJ
    • Ascend Federal Credit Union Amphitheater, Nashville
    Live Nation premium seat holder “Enjoy the show” card

  3. Ryan Homes

    Community and site signs, driveway blockades, display and event signage, and promotional products: labels, decals, coasters, feather flags and table cloths.

  4. Chesapeake Regional Hospital

    Wayfinding, parking and event signage, and in-house printing for daily operations.

  5. CHKD

    Children’s Hospital of The King’s Daughters. ADA signage, wayfinding, parking and event signage.

    CHKD building-blocks logo CHKD Center for Pediatric Sleep Medicine wall graphic, artwork and install

  6. Sentara Norfolk General

    Hospital signage.

  7. Norfolk Admirals

    Professional hockey. Promotional products, event signage, vouchers and giveaway posters.

    Norfolk Admirals armed forces ticket voucher, front and back Season ticket holder entrance retractable banner Season ticket holder lounge retractable banner

  8. Liberty Church

    Wayfinding, parking lot signage and branding, and the MORE campaign: freestanding displays, workbooks and wall wraps across five campuses.

    MORE campaign T display installed, the vision and timeline side MORE campaign T display installed, the mission side T display mockup: seven-panel wrap layout with dimensions Hampton campus wall wrap installed: launch, adopt, foster, equip Hampton campus wall wrap installed around a doorway Hampton campus wall wrap installed: the MORE wall Hampton campus wall wrap mockup over measured site photos

  9. Casting Call Club

    Branding, icons and images. See the work above.

    Casting Call Club social banner

Archive

Earlier work for print shops and their clients: logos, brand packages, signage, social, wraps and murals.

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Alex at Niagara Falls, hair blown straight up by the spray

About

Military brat, military spouse, wanderer. Alex has designed for print shops across Virginia since 2010, which means she draws the logo, builds the brand package, and then figures out how it goes on a truck, a gym wall or a yard sign.

At Hackworth Graphics & Printing she ran design and accounts: client calls, estimates, vendors and the install calendar, from concept to completion.

Off the clock: solo travel, day hikes, new recipes, stand-up comedy, whiskey tasting, kickball and her dog.

Experience

  1. 2018Hackworth Graphics & Printing Lead graphic design and account management
  2. 2016Hackworth Graphics & Printing Graphic design and digital print specialist
  3. 2015A&E Reprographics Lead graphic design and digital print specialist
  4. 2014Think Ink Printing Lead graphic design
  5. 2010Minuteman Press Graphic design and digital press operator

Tools

Illustrator, InDesign, Photoshop and Acrobat. On the floor: Xerox, Konica Minolta and Canon presses, Roland and Mimaki printer-cutters, an OCE Arizona flatbed and a Graphtec plotter.